Summary: ON SALE
Score: 12/20
MOS: 68%
Share Price: $115
Sticker Price: $368
Is Match Group a good buy?
Match Group is the holding company for dating websites including Match.com, Tinder, Meetic, OkCupid, Hinge, and PlentyOfFish.
Today, about 40% of couples meet online and this number is increasing due to COVID-19. Meeting people in public locations has become difficult so the online dating industry is starting to see increased demand.
To give you an idea of the market share Match Group has within the United Sates, check out the top 8 dating websites and their audience size. The stats are provided by Statista.
- Tinder: 7.86 million users
- Bumble: 5.03 million users
- PlentyOfFish: 4.28 million users
- Match.com: 1.95 million users
- OkCupid: 1.79 million users
- Grindr: 1.64 million users
- Hinge: 1.21 million users
- Zoosk: .91 million users
As you can see, Match Group owns 5 of the top 8 dating websites.
Regardless of your status (Married or Single) dating websites are worth paying attention to. The business model is membership based with no inventory. It’s simply a business model where people pay a monthly subscription to gain access to other people. The more people join, the more value for the members. Overall, it’s a business model that compounds into itself and Match Group has cornered the market.
With a score of 12/20, the overall financial strength of the company is looking good. With a share price of $115 and and sticker price of $368 shows this stock has some upside potential.
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