Summary: OVERPRICED
Score: 11/20
MOS: -196%
Share Price: $79
Sticker Price: $26
Is Hasbro stock a good buy?
What happened to the toy industry?
The answer is companies like Hasbro and Mattel can’t compete with gadgets, tablets, and video games.
Hasbro owns brands including Transformers, G.I. Joe, Power Rangers, Nerf, Monopoly, Twister, My Little Pony, and more. These brands are primarily physical toys, not video games. There have been attempts to transition these brands into video games but the popularity just isn’t there.
Another issue today is the attention of children (and adults) is becoming less and less. As you already know, this is due to smart phones and tablets. Being constantly plugged in is not healthy for anyone of any age. New apps, advertisements, popups, social media notifications, the new recipe, the 10 best places to visit in Europe, etc. It never stops.
I don’t know about you but when I was growing up (80s and 90s) I could keep myself busy for hours with more simple things like rocks and sticks. I once had a one-speed bicycle. You know the kind where the break was pedaling in reverse? Yeah, I was ONE with that bike. I think I wore the treads down to the inner tubes. Unfortunately, I no longer see kids riding bikes like the good old days. Gadgets, tablets, and video games are the new trend.
I love Hasbro and it will always have great memories of the brand but from an investment stand point, I’ll have to pass.
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