Tip 7 The 4Ms and how to use them

If On Sale is Good and Overpriced is Bad, how do you determine when to buy and sell?

The answer is the 4M Confidence Booster.

When you click on a stock within Tykr, you will find the 4M score.

As an investor, you need to look at the 4Ms to determine if a stock is a good or bad investment.

If you do this manually, it can take you hours, if not days, of research. Fortunately, Tykr reduced that down to seconds!


Here are the 4Ms:

1) MOS (Margin of Safety)

The MOS is the math part of investing. This includes the Tykr Summary, Score, and MOS. Try to look for On Sale stocks with a high Score and high MOS.

Now move on to the Meaning…

2) Meaning

Does the business have multiple streams of revenue? How scalable are those revenue streams? Scalable means a business can increase revenue faster than it can increase liabilities such as employee payroll. It’s also important that you understand the business, industry, and sector. Warren Buffett has stated that an investor should never invest in a business they don’t understand. In my case, I would say I’m very knowledgeable about tech stocks, having about 20 years of experience in tech. On the other hand, I know very little about pharmaceutical stocks. In this case, I avoid pharmaceuticals. As you can see, I only invest in businesses I know.

Now move on to the Moat…

3) Moat

Is the business easy or hard to duplicate? Does this business have a lot of cash on hand? Does this business have a strong brand moat? (Coke, Visa, and Apple are strong brands). A business that is hard to duplicate is typically a wise investment. In other words, it has a wide moat. Keep in mind, Tykr looks at other businesses in the same Sector and industry. Some of these businesses may be competitors and some may not but that is okay. The 4M Confidence Booster is taking a snapshot against a few other mid-cap, Large-Cap, and Mega-Cap stocks in the stock market. We simply want to use the 4M Confidence Booster to see how a business stacks up against a few other potentially strong stocks.

Now move on to the Management…

4) Management

What is the track record of the CEO? Do they have a history of helping a company increase profits which in turn can increase the share price? A wise investor should know what impact the CEO has on a company.


Here is a breakdown of the 4M scores in Tykr:

  • Score between 80 and 100: Yay! You should have high confidence buying this stock. It passes all 4M!
  • Score between 60 – 79: Alert! There may be better stocks in the market. Only buy this stock if you truly believe the company will improve!
  • Score of 59 or lower: Warning! There are better stocks in the market. Due to the low score, you should consider looking at other stocks.

The next 3 learning modules are:

  1. How to not lose money in the stock market
  2. When to buy
  3. When to sell