- Founding: 1-800-Flowers.com was founded in 1976 by James McCann as a single floral shop in New York City.
- Innovative Business Model: Pioneered the use of a toll-free number, 1-800-FLOWERS, to take flower orders, transforming the floral delivery industry.
- Early Online Presence: Launched its website in 1995, becoming one of the first major floral companies to embrace e-commerce and online sales.
- Expansion of Offerings: Expanded product offerings to include gifts, gourmet foods, chocolates, and gift baskets, catering to a wide range of occasions and holidays.
- Acquisitions: Acquired several companies, including Harry & David, Cheryl’s Cookies, and The Popcorn Factory, to diversify its product lines and market reach.
- Public Listing: Went public in 1999, listing on the NASDAQ under the ticker symbol “FLWS,” enhancing its financial resources and growth potential.
- Partnerships and Alliances: Formed strategic partnerships with retailers and other businesses to expand its distribution channels and customer base.
- Innovative Technology: Invested in technology to improve customer experience, including mobile apps, voice ordering with Alexa, and a robust online platform.
- Customer-Centric Approach: Focused on providing excellent customer service and a seamless shopping experience across all channels.
- Market Leadership: Established itself as a leading provider of floral and gourmet gift delivery services, recognized for its reliability and quality.
1-800-Flowers.com’s history is marked by innovation, strategic acquisitions, and a commitment to providing exceptional customer service, positioning it as a leader in the floral and gift delivery industry.
2. MOS (Margin of Safety)
When investing in a company, the first step is to look at the financials. Fortunately, Tykr does this for us automatically. The higher the score, the stronger the financials and the safer the investment. The higher the MOS, the higher the potential returns you can make.
- Summary: Overpriced
- Score: 22/100
- MOS: 1%
To see the most up-to-date Summary, Score, and MOS, please log into Tykr.
3. Meaning
When investing in a company, it’s important to know how a company makes money. A mature business model has multiple streams of revenue which allow the company to weather downturns in the economy.
Here is how 1-800-Flowers.com (FLWS) makes money:
- Product Sales: Generates revenue from the sale of flowers, plants, gourmet foods, gift baskets, and other gift items.
- Delivery Fees: Charges fees for the delivery of products to customers.
- Subscription Services: Offers subscription-based services like flower-of-the-month clubs, providing recurring revenue.
- Corporate Services: Provides corporate gifting services, earning money from bulk orders and customized corporate gift solutions.
- Partnerships and Licensing: Earns revenue through strategic partnerships and licensing deals with other brands and businesses.
- E-Commerce Platforms: Generates sales through its multiple branded websites, including 1-800-Flowers.com, Harry & David, Cheryl’s Cookies, and The Popcorn Factory.
- Gift Cards: Sells gift cards that can be redeemed for products across its various brands.
- Seasonal Promotions: Capitalizes on peak seasons like Valentine’s Day, Mother’s Day, and the holiday season with special promotions and increased sales.
- Advertising: Occasionally earns revenue by featuring advertisements or special promotions on its platforms.
Here are a few of the other companies that 1-800-Flowers.com has acquired over the years. This is important because a company will use a “Buy before build” philosophy to go to market faster and add additional streams of revenue. A company with more revenue streams has a more stable business model. Keep in mind, that most companies don’t build new software because it takes too long to go to market and generate revenue.
- Cheryl’s Cookies
- The Popcorn Factory
- Fannie May Confections Brands
- Harry & David
- PersonalizationMall.com
4. Moat
When investing in a company, it’s important to understand how a company ranks against other companies in the same sector and industry. Based on the Score, here is how 1-800-Flowers.com (FLWS) stacks up against other companies.
- Betterware de México, S.A.P.I. de C.V.(BWMX) – 99
- D-Market Elektronik Hizmetler ve Ticaret A.S.(HEPS) – 94
- PDD Holdings Inc.(PDD) – 94
- Five Below, Inc.(FIVE) – 89
- Amazon.com, Inc.(AMZN) – 84
- 1-800-FLOWERS.COM, Inc.(FLWS) – 22
To see the most up-to-date Summary, Score, and MOS and each stock, please log into Tykr.
5. Management
When investing in a company, it’s important to understand who the CEO is, what they have accomplished in the past, and how they have helped this company grow. Good leaders typically have stronger cultures, less turnover, and better returns in the stock market.