From volleyball, to sales, to management consulting. My next guest shares the story of the transition from a semi-pro athlete, to a seasoned sales leader, and finally to finding his passion as a consultant. He eventually went on to write a book that helps chief marketing officers and sales leaders transition to chief revenue officer, a leadership role that encompasses all facets of revenue generation.
In this next episode he provides some great advice for marketers and well as sales people and specifically shares a story of securing a contract with Harley Davidson, a company that is not easy to land as a client and typically conservative and wise with their spending. Please welcome Rolly Keenan.
Book (CMO to CRO: The Revenue Takeover by the Next Generation Executive): https://www.amazon.com/CMO-CRO-Takeover-Generation-Executive/dp/1544517807