S2E54 Marc Del Priore What is the best pricing model to build or invest in?

S2E54 – Marc Del Priore – What is the best pricing model to build or invest in?
Marc Del Priore – What is the best pricing model to build or invest in? When building or investing in a business, what type of pricing model should you look for? My next guest has a company that is #865 on the Inc 5000 Fastest Growing Companies in America in 2022. What’s even more impressive is there are only three employees in the company. In this episode, we talk about his business model, how he automates sales, and how he charges his customer. If you’re an entrepreneur looking to build a company or an investor looking for the right type of business model to invest in, this episode will give you some key takeaways. Please welcome Marc Del Priore.

Payback Time Podcast

Payback Time is a podcast for investors. The goal of this podcast is to help make investing approachable and easy to understand. We will interview beginner and experienced investors and ask them to share stories on how they got started, what challenges they faced, what mistakes they made, and what strategy works for them today. The overall objective is to provide you with a roadmap that helps you become a better investor.

Preview Video

Full Episode

Key Timecodes

  • (01:08) – The background story
  • (02:14) – Understanding his company’s business model
  • (03:20) – Deeper into his business model and clients
  • (05:27) – The instant leads selling to the corporate clients
  • (06:52) – How does he charge the corporate customers for these leads?
  • (07:47) – How long has the company been operating and with how many employees
  • (08:19) – How his company became the #865 on the Inc 5000 Fastest Growing Companies in America in 2022
  • (09:16) – What do the three employees do in the company’s routine?
  • (10:08) – Understanding the company growth curve and strategies
  • (11:37) – Does he work with any other business in parallel, or this is a full-time gig?
  • (12:04) – How many hours does he work per week?
  • (14:50) – Understanding the acceleration stage of his business
  • (16:09) – Are the prospected clients primarily B2C?
  • (16:21) – Understanding the automated ways of that business model to bring in the clients
  • (16:55) – What software or system did he uses to automate that leads?
  • (18:39) – Did he hire an agency to help with copywriting and similar processes?
  • (19:08) – With this automated lead generation business model, how does he drive customer relationship building?
  • (20:16) – How can his clients control the leads ticket under that business model
  • (22:32) – How about the numbers: what are his revenues?
  • (23:32) – Any key takeaways about what is not working?
  • (24:54) – How does he prospect the bigger corporate clients?
  • (26:13) – A quick story about his biggest mistake or big win on his journey
  • (26:24) – Summarizing the impressions about his business model
  • (30:06) – The worst and best business or investment advice he ever received
  • (31:32) – Guest contacts


[00:00:03.390] – Intro
Payback time is a podcast about building businesses wealth and financial freedom. We try to uncover the challenges our guests faced, the mistakes they made and the steps they took to achieve their goals. The overall objective is to provide you with a roadmap that leads to your own success. Sean Tepper is your host. Are you ready? It’s payback time.
[00:00:32.510] – Sean
When building or investing in a business, what type of pricing model should you look for? My next guest is a company that is number 865 on the Inc 5000 fastest growing companies in the US. In 2022. What’s even more impressive is there are only three employees in the company. In this episode, we talk about his business model, how he automates sales and how he charges his customers. If you’re an entrepreneur looking to build a company or an investor looking for the right type of business model to invest in, this episode will give you some key takeaways. Please welcome Marc Del Priore.
[00:01:08.170] – Sean
Marc, welcome to the show.
[00:01:09.660] – Marc
Hey, thank you for having me. It’s great to be here.
[00:01:12.030] – Sean
Thanks for joining me. So why don’t you kick us off and tell us about your background.
[00:01:15.690] – Marc
Absolutely. So I started off as an entrepreneur back 21, 22 years old. My father had a construction company based out of New Jersey and he asked me if I wanted to join them and do some sales and see if I liked it or not. So with a small business at that point, learned about selling, learned about marketing, learned about growing a business from cold calling to advertising, et cetera, you name it. I learned all the different facets of the business. And then from there, I really like the idea of owning my own time, being able to come and go as I please. As long as I’m working hard, I see the results immediately. And then from there grew. Try corporate for a little bit. When I moved out of state for maybe two years, I tried corporate to see what that environment was like in these big companies, didn’t really think it was for me. And then eventually started the company which I owned today, which is called Trademark Global where we started from zero and then eventually ended up winning inc 5001 of the fastest growing companies in America.
[00:02:14.430] – Sean
Nice. That’s awesome. So with the podcast, we’ve got a lot of retail investors that they’re investing in stocks, publicly traded businesses and this is a unique episode. We’re going to talk about building a company and the things that investors should look for when they’re investing in a company, such as how do they operate, how do they sell, how do they market, and all those little details within. So we’re going to really dive in here. First off, why don’t you tell us about what does this company do?
[00:02:44.700] – Marc
Trademark global is a digital marketing company and to go into more detail, it’s more of a niche type of company because we work and sell leads on a performance based model. So we sell on a per lead model versus some other digital marketing companies where they may ask for the money upfront and then not charge you per lead, just hope that you get leads from the advertising that they’re doing. So we actually have a different model where we don’t charge you anything up front. We only charge you per qualified lead that’s looking for your services.
[00:03:19.140] – Sean
Got it. Okay, let’s talk about where you get your leads and who you sell too. So how do you get your leads?
[00:03:26.550] – Marc
So we have two sides of the business, trademark as the client side, where we get those leads of clients looking to buy our services from, usually LinkedIn and then email campaigns that we drink together, and then we have once we get the clients on board that are looking to buy consumer leads. In other words, we have clients, quote unquote, businesses looking to buy leads of consumers who want to get their services. In other words, an insurance company who wants to buy leads of people who want insurance. Right? So then once we get the buyer, the BB business, we go to the consumer side. And those are generated from facebook. Those are generated from Instagram, YouTube, TikTok, google, you name it. Email campaigns, all different facets. And we don’t do it all in house ourselves. We’re more of a network. We have about 300 to 400 affiliates who run paid advertisements on all these different platforms, and they bring all those leads to us, and then they pass through our network, and we shoot them out to our buyers, whichever leads are looking for.
[00:04:29.560] – Sean
How do you make sure they’re high quality leads? Because I know I’ve been exposed to legion companies. You can buy, like, a spreadsheet of leads, and you don’t know if these people are alive. Yeah, right. You have no idea.
[00:04:43.380] – Marc
You can’t confirm you say that because you’re right. And that’s one thing that I’m starting to preach as the owner and founder of trademark is quality over quantity is our quote, is our motto. Right. And we have a hard time making sure that quality is consistent. Right. And what we tried to do with that is keep quality control team communicating with the clients consistently, daily, and weekly to make sure if you’re getting traffic from email, from Facebook, from Google, from social media, which ones are performing best, which ones are not performing well. And we go back and we publish the ones not performing well, and we keep the ones that are performing well live so you can continue to get what’s working for you to determine if.
[00:05:28.200] – Sean
They’Re performing well or not. Is that where you need feedback from the client side to be like, yes, you’re sending us high quality leads.
[00:05:36.760] – Marc
[00:05:37.990] – Sean
Got it. Okay. I know time is extremely important. So the time somebody and I assume your funnel process is really on these 300 affiliates. They probably have some kind of ad leading to a lead magnet where they’re collecting, like, name, email address, maybe some other data points, and then they get into your system. Turning around and getting that lead to your client, to your corporate is probably really important, is that correct?
[00:06:03.580] – Marc
And it’s all done real time via API. So as soon as that lead from the affiliate fills out their form, then it immediately hits our system and immediately shoots out to the client in Milliseconds.
[00:06:17.230] – Sean
Good, because prior to Tykrr, I was with actually a tech startup that was VC back, that was focused on insurance. And that was something we’re very aware of and even sensitive to, is how high quality are those leads and how fast can those leads get to the system. So the actual client or you could call them, your corporate customer can make that phone call right away and be like, hey, John or Jane Doe, we just heard you’re looking for homeowners insurance because you just bought a home. Here’s a quote for, you know, something like that.
[00:06:50.520] – Marc
[00:06:51.490] – Sean
Got you. Okay. So you’re depending on the 300 affiliates they’re running in or they’re bringing those leads into your system, you’re immediately selling those to your corporate clients, and then they’re charged based on the number of leads they collect. Is that it?
[00:07:08.520] – Marc
So the charge is based off of tiers. So we have tier one, which would be the highest quality Google pay per click. Right? Stuff like that. That’s really high end. Tier two would be like, paid ads on social and email campaigns. So a little bit decent quality, higher volume. And then tier three is more like for a call center operation that’s doing that’s taking the leads and doing live transfers to the actual end buyer. And those are tier three, which are from, like, display ads, bin, rats, push notifications and things of that nature. And the prices, if you want to pay for tier one, you’re paying a lot more. For tier three, you’re paying a lot less.
[00:07:44.500] – Sean
Got it. Okay, that makes total sense. And then your business has been around for I was looking on your LinkedIn, it’s about ten years, is that correct?
[00:07:52.060] – Marc
[00:07:52.810] – Sean
Okay, got it. And how many employees?
[00:07:55.120] – Marc
So right now we’re growing, right? We have three employees, and then we have an outsource It team that does a phenomenal job, and we use them. There’s about five of them on that team. And then we have an outsource web design team. So even though we only have three employees on the books, we have more employees working daily that are technically not employees. Right. They’re hired consulting companies to help.
[00:08:19.910] – Sean
Yes. So you run really lean, so you really minimize your payroll taxes there. Right. And benefits, because you’re listed. You made it sound like you’re a much larger organization. This doesn’t really matter, but you know, whether you have three employees of 300, but your number 100. I see 865 out of the 5000 fastest growing companies in the US in 2022. Correct?
[00:08:48.610] – Marc
Yeah. I mean, because of the fact that three employees are the front end employees that are face to face with clients. But there’s other the team that we have, that’s a branch off. That’s our back end. It and operations. They’re also day to day, face to face with clients, too. They’re not on the phones with them every day as much as three employees. It means the two others, but they’re definitely communicating with them and emailing every single day hourly. So they are a big part of what we do here.
[00:09:17.010] – Sean
The three employees, which you just mentioned, one of them is you. What do you do? What are the three of you do day to day?
[00:09:23.810] – Marc
The three employees that are paying the payroll checks and stuff are all the sales and biz dev sign. Right. So it’s all the face to face client success. Calls it’s the sales, calls it’s closing the business. It’s helping the clients succeed in their campaigns. And that’s why we’re looking to hire, because now we have so many clients. I wouldn’t say that it’s overwhelming, but it’s enough where we have to make sure we’re servicing them properly.
[00:09:48.860] – Sean
Yeah, that does make sense. On the corporate side, you want people able to jump on zoom calls or shake hands in person, if that’s even a thing. Post covet, but I get it. And then you got the affiliates and other contractors bringing in the leads. You can kind of depend on them. There are systems in place. They can do that in high volume. So growing to that level of a business, it’s based on revenues, is that correct?
[00:10:14.590] – Marc
Correct. Yeah. How fast you were moving from January.
[00:10:19.160] – Sean
To December to rewind the clocks back going back ten years. How long did it really take? I don’t know if you ever read Good to Great. They talk about a flywheel to really get it spinning. We have systems in place and revenues really start accelerating. Do you know when that hit? Was that like year two, year three, year five?
[00:10:40.090] – Marc
Yeah. Trademark Global was a company that I bootstrapped together. It was a side hustle in the beginning. So that was in the prior years, right?
[00:10:48.210] – Sean
[00:10:48.570] – Marc
When I actually took it on full time and I actually committed 100%, and it was my only income. That was 2018. So 2018 to 2022 was when it all exploded.
[00:10:59.890] – Sean
Got you. So prior to 2018, you go back ten years. You bootstrapped this from 2012 to 2018, six years.
[00:11:07.980] – Marc
It was side job, and it was just making additional income. Additional income. But it started to surpass what my primary income was. And I said, I’m onto something here, so I already have some infrastructure built a little bit, but not much. And then I just had to capitalize on it. And whatever I was doing that was working. Just figure out what that was and.
[00:11:24.150] – Sean
Just multiply it brilliant. So entrepreneurs out there listening, in six years, bootstrapping a business as a side hustle with this long vision. I will eventually go full time with this. That’s really inspirational. I’m curious, what were you doing in parallel with your other job as a full time gate?
[00:11:42.810] – Marc
So I went to Corporate America and I got licensed as a licensed health agent, and I was selling group health insurance.
[00:11:50.950] – Sean
Got it.
[00:11:51.490] – Marc
And that was during the day, like eight to six, whatever. And then I would come home at night, and then from like six to ten, it was my side hustle. And so I had no life. But I advanced. Now I have a life.
[00:12:03.910] – Sean
Yeah. So now how many hours do you work per week?
[00:12:08.460] – Marc
So, I mean, it’s as many as I want to put in, right? It’s a whole idea. The more I put in, the more things explode. Right. Because I am one of the main sources of sales, along with a couple of people. So if I put in extra hours, then the company just explodes even more. But if I sit back, it’s still gradually just makes money on autopilot. So I could put in 20 hours or I can put in 50 hours, it doesn’t matter. The only thing that reflects is how much I’m getting in every month in revenue.
[00:12:36.610] – Sean
Sure. You’ve got that freedom you’ve created six years side hustling to get that point? Not easy. I give you credit. And then when you were working the day job, it sounds like those were twelve hour days plus. For sure.
[00:12:53.320] – Marc
Yeah, it was long days. Three kids at the time. My wife would stay home with the kids and then end up being four kids. And now fast forward to today. We have five kids.
[00:13:04.010] – Sean
Gotcha. Wow. Good for you.
[00:13:06.010] – Sean
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[00:14:15.730] – Sean
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[00:14:50.060] – Sean
All right, so now let’s talk about the acceleration point. You go full time with the business, and it’s you full time and nobody else? Or did you bring on those people before you and then you do it.
[00:15:01.870] – Marc
When I went full time, I had only my tech team in the back end.
[00:15:05.170] – Sean
[00:15:05.580] – Marc
So I would close the clients, and then I would pass them off to the tech team and say, hey, set them up. Get the CRM communicating with the clients and the affiliates, and let’s get going. And there was no other sales but me. And then eventually, I started automating outreach to how to get new clients. Automating the whole process online with funnels and stuff for LinkedIn, funnels for email, automating, a lot of that. And then I would get more appointments booked on my calendar. I think I was doing about 50 to 60 meetings a week of new sales calls. Yeah. So I was busy. And then the tech team was hard to keep up. So I’ve grown my tech team from a couple of was paying them per month up to tens of thousands of dollars per month. They get paid now because all the campaign I think we have 150 to 200 campaigns that we currently run active in our system now.
[00:15:56.770] – Sean
Got it. To bring in the consumer leads, correct?
[00:15:59.850] – Marc
Yeah. To bring in the actual consumer leads and to communicate with the affiliates and the clients what’s working, what’s not working, and setting up the APIs and all that.
[00:16:09.390] – Sean
Got it. And then it sounds like the clients that you bring on, they are BTC, like insurance.
[00:16:15.450] – Marc
Most of them are BTC. I would say 90%. And then we have 10% at one B to B. Yeah.
[00:16:20.490] – Sean
Got it. Another key point here to extract for the audience is you said you set up automated ways to bring in the clients, these businesses. Can you share a little bit on how you did that?
[00:16:33.060] – Marc
Yeah. So we use LinkedIn a lot. Right. We’re able to find out companies, their sizes, the size of the company, who works at the company. A lot of people do this online. And then once we found out the companies we wanted to approach based on the services they offer, and then the employees who to reach out to, we would reach out to them, we would approach them. And then once we connect with them, we would email them and then try to set up an appointment got it.
[00:16:56.460] – Sean
And you found a way to did you use a software to automate bringing those leads for you? Okay, yeah. Can you share with us what that software was on that platform?
[00:17:06.790] – Marc
There’s multiple ones out there. I want to go into too much detail what it was, but that’s fine if you Google it because I don’t know if it’s going to work for everybody. So I don’t want to okay. You have to be able to know how to use them. And there’s a lot of software, some of them are expensive, some of them are inexpensive. I don’t know what the difference is between the two. We take one that’s a little bit more expensive. But a lot of what automation is, is making it normal, making it friendly, not spammy. Right. It’s still communication. That’s why we’re successful with it, because we don’t just jam people our services and sales download through. We literally want to see if we can help them. We want to create a contact. We want to say, if we can’t help you, maybe you can help us. And it’s more about communication, it’s more about a friendly outreach. And we’re messaging the right people with the right message at the right time. And that’s what marketing is. And when you can do that, people won’t feel as if you’re selling them too much because it’s the right person.
[00:18:06.180] – Marc
You’re getting the right message, and it may be relative to them at that point of the year or not, but maybe they’ll get back to you three months later. But at least the right person that’s hearing the right message at the right time. And that’s what really makes it successful. So you can’t just put stuff in there, hey, we want to sell you, and do a whole paragraph. There are certain companies out there that teach you how long your messages should be, what you should say. A lot of that plays a big role into the success of Automating because a lot of people do use LinkedIn to automate the wrong way and they don’t get any success.
[00:18:38.550] – Sean
Right? Did you hire an agency to walk you through that process and help you out with the copywriting and all that?
[00:18:46.460] – Marc
Some of the companies that automated software have actual messages that you can just pull from their back end. But that’s something that I really enjoy doing since I am a digital marketing and owner of content and being able to I love putting together the right messages that are friendly, open, just literally just trying to connect. So I did a lot of those messaging myself.
[00:19:07.980] – Sean
Got it. Okay, so critical points here to make. You automated your Legion for your clients. You automated your Legion for your consumers, bringing those both in. A lot of the heavy lifting that falls on the relationship building, getting on those calls are going to meet your clients to solidify that relationship. And then from there, it sounds like your business is very much structured where they’re paying for these qualified leads, they’re ongoing, reoccurring, revenue generating clients. Correct?
[00:19:39.870] – Marc
[00:19:40.360] – Sean
Yeah, right.
[00:19:41.130] – Marc
I mean, you will have one client that will stay on for two years. You have one client that stays on for a month, then they’ll go off for two months, then we’ll come back for six months. And it’s part of our industry, but we have a very niche industry because there’s a lot of companies that we partner with that are doing the same exact thing as we are. So, in other words, we could go to them and say, hey, we need a buyer for Roofing. We have all the leads. Do you have a buyer? So we can go to another network that’s similar to trademark and they can say, yeah, we do have multiple buyers for Roofing. Sell us the leads and we’ll sell it to our clients. So there’s always ways to mix and match it up and make money in this industry. It’s very lucrative.
[00:20:16.710] – Sean
I like your revenue model, the structure. I’ve talked about this with our audiences. One of my favorite models is SAS. It’s a set fee per month, either on the consumer or business side where it’s reoccurring, but a cut above that would be the transaction fee model, like a PayPal or Square or usage fee, like your like Facebook or Google, depending on how much a business pays for ads. How much they use is what they pay. It’s kind of like AWS or Azure, your large hosting companies, you only pay for what you use. So that’s how you’re structured, is if clients only pay for one lead, they only pay for one. But if they want a thousand leads, they’re paying for 1000.
[00:21:01.350] – Marc
[00:21:01.830] – Sean
Based on use, they get to control the Tykrts. In other words.
[00:21:05.970] – Marc
All right, that’s why a company like us to be successful. Because if they’re controlling it and they like what they’re getting, it’s unlimited. What they can buy.
[00:21:13.050] – Sean
Yes, they can just dial it up, go to the next level there. That’s awesome. All right, let’s talk about how you operate a little bit. Your team, do you do like, team meetings every day or a few times a week?
[00:21:32.050] – Marc
Yeah, we do. We have team meetings, operations teams meetings. Right. Those are set for once a week. And then we have sales team meetings, which is set once, twice a week. On the side of that, then our client success team will have separate meetings with the clients. So they’ll have their own separate meetings with clients. And then I’ll have a sales. I’m not on the call, but I’ll have sales and operations have their meeting together. So there’s multiple meetings being held. So everybody is talking to each other and communicating what’s going on, what’s working, what’s not working, and making sure that the engine is continuing to run properly.
[00:22:08.820] – Sean
Right, right. And I asked the meetings question because you’re a really well oiled machine, which is people on three, people on payroll. And then you’ve got contractors or other agencies that you’re paying. It’s really impressive that you’re growing so quickly. So yeah, that is a critical point to make sure you’ve got systems in place, people are working together. Yeah. So well done there. Let’s get into if we can, I’d like to talk about the numbers a little bit. So can you share with us? Are you willing to share with us revenues when you went full time and then revenues, what they’re at today?
[00:22:44.140] – Marc
Sure. So let’s see. First year that I was full time was like half a million, just under that. And then the next year after that, which was 2019, I think it was like maybe triple that, maybe 1.5 or something.
[00:23:01.470] – Sean
[00:23:02.370] – Marc
And then after that, the next year was like 3.4 and then the following year was almost five. So it was a quick scaling ladder. Right. And what I started to do is realize, OK, what am I doing right now? I just have to do more of it to increase the overall results that we want, which is revenue. So looking back on what was working and doing more of it and what wasn’t working and doing less, can you.
[00:23:32.620] – Sean
Share with us any key takeaways on.
[00:23:34.710] – Sean
What was not working?
[00:23:36.270] – Marc
What was not working? Yeah. So at that point, not much. Right. Because we didn’t waste any time dwelling on the stuff that wasn’t working. But it was easy to see what was working. Right. But if I had to guess and the only things that weren’t working that was frustrating as we were growing year by year was the quality of leads that we were getting from our affiliates were not off the farm. So we didn’t have a quality control team in place at that time because we were knew we didn’t hire enough reps to go to the clients, scrub out the bad affiliates and pause them. So we were losing clients, we were bringing on big brands, I mean, the Liberty Mutual of the World and stuff like that. And we were losing them because they were just saying, your leads aren’t qualified, they aren’t good. Instead of us going back and setting up a call and doing dispositions and earlier days, which we do now, we didn’t have the infrastructure to do that. And I was too busy. I was having 50 sales calls a week, but I should have prioritized and said, hey, Liberty Mutual is a huge contract.
[00:24:37.830] – Marc
Maybe I should get on the call. So I would get on a call with them. But I didn’t have the time to go through all the reports and the dispositions and figure out what was working, what wasn’t working. And it was a little lack of days ago because I was spread so thin, me trying to do everything at the time.
[00:24:54.260] – Sean
Sure. And you’re so focused on getting those bigger names or as many corporate clients as you can, because that’s what pays the bills. So that’s exactly where my head would be now with the quality assurance. Do you have a dedicated agency or contractor that focuses specifically on that?
[00:25:13.630] – Marc
So agencies is a good goal. I haven’t thought about bringing on an actual agency, nor do I think we need to. We do have one or two I think we have two professionals now that are coming from our outsource team that I was talking about earlier that do it. So they look at leads daily and weekly, and we ask, based on what the client’s feedback is, we know what’s working, what’s not working. And then the quality control team will go in, figure out what was wrong, talk to the affiliates about it, try to fix it. In the meantime, pause those non performing leads to the client so they have better cost per acquisitions and KPIs.
[00:25:52.470] – Sean
Right. I look at where I would place my priorities, and it’s probably the corporate clients bringing those in. But second to that, make sure those leads are high quality to prevent your churn. Corporate is joining you, trying you out for a month, and you’re like, this is a joke. We’re out of here. You want those high quality leads coming in. So now that’s really awesome. Do you have any specific stories? Either like a big mistake you made or a really big win or a big decision you made that really moved the needle?
[00:26:23.440] – Marc
Yeah, so I focus on a positive one. So I’ll focus on a big win when we’re doing our outreach. Originally, it’s reaching out on LinkedIn and then getting them to email funnel and emailing them. So we reached out to a company that was a huge Medicare buyer, and we finally got them interested to get on a call with us, and they got on the call with me, and they liked what we were saying, and then we set them up. And that was probably one of the biggest wins because they were bringing in over a million dollars or so a year, just in the beginning first year of working with them. So with that one particular company, it could have grew more. Right. But then what ended up happening is somebody sent a bad qualified lead, and there was a second one and the third one that ended up causing us a happy side of that and low side. But that year, that one two year run was an awesome run. Right? We were helping them. They were helping us grow. Yeah.
[00:27:21.110] – Sean
That’s impressive. Well, this gives me a little more positive outlook on Legion companies because we’re B to C and we’re always approached by them. I’m not kidding you. Every day I open up my outlook. I’m like, all right, who’s selling these leads today? And we’re all organic right now. We’ve got our own systems in place, but this is maybe worth a conversation soon. But I’d like to. Just summarize a few hot points, especially with the investor lens on, and then we’re going to jump to the Rapid Fire round. So investors out there, you know, this is a good story that Mark told on building a highly scalable business, but when we’re looking for businesses to invest in, I always like to look at how do they make money? And he’s created a business model where the client gets control, how much they spend, they control their checkbook, their usage. And as long as Mark is bringing in quality leads, they’re going to keep running the meter. That’s the way I phrase it when I think about, like, the clients that use AWS or Azure, they’re just going to keep running that bill up. They’re in control, right?
[00:28:26.670] – Sean
If they’re happy, they’re going to keep paying. That’s a brilliant business model. There’s no end limit as well. As long as you’ve got your systems in place to bring in those quality leads, so you’ve got that system in place as well. And then another key thing to point out is a really lean operation. I see a lot of entrepreneurs bringing on, a lot of people, taking unnecessary overhead, like buying office space that looks really glamorous, has nice couches and furniture. It’s like all this stuff is not needed. It sounds like you have a remote team, right?
[00:29:00.160] – Marc
[00:29:01.690] – Sean
And you guys can work from anywhere. You can work from home. It creates some higher profit margins as well. So good for you.
[00:29:09.450] – Marc
Thank you.
[00:29:10.420] – Sean
Well, cool. Let’s dive into the rapid fire round. And then the end of the episode, we’ll have you promote your company if anybody wants to reach out to you. So if you can, try to answer each question in 15 seconds or less. Are you ready?
[00:29:22.840] – Marc
[00:29:23.580] – Sean
All right, what is your favorite podcast?
[00:29:25.890] – Marc
Favorite podcast? I like Gary Deep, the stuff he does. I also like Marketing School with Neil Patel. That’s a great one, too.
[00:29:34.440] – Sean
Yeah, neil nice. I like his blog. I think he knows his stuff with SEO, that’s for sure. All right, next up, what is the recent book you read and would recommend?
[00:29:46.240] – Marc
Well have it all by Chris Crone. It has to do with investing, real estate investing, and a lot of different angles. The rule 72. Highly recommend. That nice.
[00:29:56.760] – Sean
All right, what is your favorite movie?
[00:29:59.890] – Marc
Favorite movie? I love the Matrix.
[00:30:01.890] – Sean
All right, we bet a few others say The Matrix as well. Classic film. All right, next up here, two business related questions. What is the worst business or investment advice you ever received?
[00:30:16.990] – Marc
Maybe not advice, but when I started to realize the term fiduciary, that was something that was brilliant, right? And really changed my outlook on who to go to for financial advice. A fiduciary. Someone who’s actually there in my benefit and only likes to make money when I make money, versus someone that may be differently. So I try to focus on fiduciaries but sometimes you will find people who aren’t fiduciaries that will stick by your side and do the right thing.
[00:30:43.210] – Sean
Sure. What is the best business advice would say fiduciary? All right, last question. Time machine question. If you could go back in time to give your younger self advice, what age would you visit and what would you say?
[00:30:56.980] – Marc
What age would I visit? What would I say? I would go back to my freshman year in college. I’m sure a lot of people say that. I would ask the question, are you sure you want to do that? Because at the end of the day, it was one of those times where it took me a long time to get to where I am here. And if I just didn’t sidestep myself with silly things kids do in college, I probably could have expedited and I probably could have been well financially free by the age of 26.
[00:31:27.120] – Sean
Yeah. The decisions we make when we’re young and dumb. All right, where can the audience reach you?
[00:31:35.110] – Marc
Yeah, so we have website, we’re on Facebook, we’re on LinkedIn. Probably the best way to go to see me is my name. You see it on the screen, mark Del Priori. If you just go on LinkedIn and put that into the search bar, you’ll see it. If you just Google it, my name will come up as well because you are in digital marketing, so my name just comes up on all these different platforms. And then from there, you’ll see my bio on LinkedIn, you’ll see our company website, you’ll see all the different type of leads. We sell everything’s on LinkedIn.
[00:32:02.660] – Sean
Awesome. Well, thank you so much for your time, Mark. This was really insightful.
[00:32:06.520] – Marc
Yeah, thank you very much for having me. It was a great time. And happy holidays, everybody.
[00:32:11.260] – Sean
All right, we’ll see you. Hey, I just want to say thanks for checking out this podcast. I know your time is valuable and there’s a lot of other podcasts out there you could be listening to. So thanks for taking the time to listen to my guest’s story. If you did enjoy this podcast episode, could you head over to itunes and leave a five star review? That would be much appreciated. Thank you. And last but not least on this podcast, some episodes we do talk about stocks. And please keep in mind, this podcast is for entertainment purposes only. So if you did hear any buy or sell recommendations, please don’t make those decisions based solely on what you hear. Alright, thanks a lot. See you.